Designing Strategy: Step-by-Step, Using the Strategy Format and 50 Pri…
Designing Strategy:
Step-by-Step Using the Strategy Format and
50 Principles for its Ultimate Design
Designing Strategy: Step-by-Step, Using the Strategy Format and 50 Principles for its Ultimate Design
Dong Joon Park, Peter H. Antoniou
ⓒ 2022, 2012, 2008 Dong Joon Park, Peter H. Antoniou
Printed in U.S.A with Amazon kindle book publishing
Amazon registration information
ASIN : B0BN17N4W7
Publication date : November 20, 2022
Printed in Korea, Soft Strategic Management Research Institute
Publisher : 소프트전략경영연구원
ISBN 978-89-7736-180-5 95320
This book was originally published as Korean version in 2008 (978-89-7736-122-5), and republished in e-book in Dec. 2012 (978-89-7736-153-9), with original title of 경영관리자의 성공전략을 위한 전략 포맷 Strategy Format - solutions for ultimate strategy, 소프트전략경영연구원 in Korean Version.
This English revised latest version is first published in English in 2022.
Preface and Message to Business Managers. 4
Chapter I. Strategic Reality and Strategy Format 21
■ Don't do that, talk about the content of your strategy in detail! 22
■ Let's start with strategy grammar 22
■ Why you need to establish a strategy grammar 22
■ The basic format of strategy. 23
■ Which Strategy Format are we using?. 30
■ Which Strategy Format should you use?. 32
Chapter II. Structure and Contents of Strategy Format 34
■ Elements that make up the content of strategy. 35
■ Clarify content in Strategy Format 37
■ Distinguish between strategy and objectives 37
2. Strategy, Objectives and Goals. 39
■ When or if your objectives change, you have to change your strategy. 39
3. Modification of Strategy Format 2. 43
■ The logic of strategy and capability priority. 43
■ Strategy-first priority logic (Tesla example) 43
■ Capability-first logic (Amazon example) 46
■ Comparison of strategy-first logic and capability-first logic. 46
■ Problems of strategy-capability combination logic. 48
■ Three levels of understanding: rough, knowledge, and application understanding. 49
4. Basic Postures and Factors of Strategy. 54
■ Be mindful of the relationship between Environment and Capability. 55
■ The role of strategic actors 56
■ It is meaningless to discuss strategy without the strategic subject 56
■ Understand the basic structure of strategic factors 58
■ Redefining the term strategy. 59
■ External response strategy and internal response strategy. 59
5. Strategy and Capability. 61
■ Strategy is determined by the capability of the strategist 64
■ Corporate performance is created by combining capability and strategic performance. 66
■ Are strategies and strategic alternatives the same?. 69
■ When the distinction between strategy and strategic alternatives is not clear 70
7. Strategy Format 3.1 - Strategy Contents. 72
■ What are the contents of strategy?. 72
8. What is a Strategy Vector?. 77
■ Three-dimensional growth vector and strategy cube. 79
■ What are the considerations of the strategy cube?. 80
■ A strategy cube that enables a variety of choices 82
■ Social response and management politics 84
9. Refining the Contents of Strategy. 87
■ Making strategy contents and strategic alternatives more concrete. 87
■ Implementation guidelines and action principles of [Strategy Format 3.1] 87
■ Example of [Strategy Format 3.1] 88
10. Strategy Format 3.1 - Capability. 91
■ Basic requirements for competence. 91
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